On the northern tip of Boracay Island is a beautiful beach that is as deserted as White Beach is overcrowded. Puka Beach has no fancy hotels, upscale restaurants and rowdy bars; just the sand, the sea and some trees.
Puka Beach is named after the tiny, delicate shells that are found on its shore. These are made into accessories like bracelets and necklaces. The smallest shells, about 2-3 millimeters in diameter, are considered premium and fetch the highest price.
A souvenir vendor said Puka shells were also once abundant in White Beach. Then it became overdeveloped and a lot of money was coming in that God decided to take the shells away. They were not needed there anymore, she said.